The agency was asked to rebrand Plusnet, and to start from DRTV. Coming up with 2 tiny sparks that started the fire - “That’s a plus” and “No Fluff” - I built a fun brand world and Viz Id, refreshing the Plusnet Plink, giving purpose to the iconic Plus logo, and lifting the use of cyan. Joyful and playful short stories and endless narratives brought to life by the awesome artists at DBLG, and activated by Karmarama’s ECDs Vix Jagger and Pablo Pena + the super talented Louis Friedlander.